UBER - DRUNK MATH
FORBREONNA.COM
As the 4th of July weekend of 2020 approached, I finally mustered up the energy to demand justice for Breonna Taylor. I wanted to make phone calls and send emails but found that the necessary contact information was hiding in my Instagram bookmarks folder, embedded within several static posts.
Getting justice for Breonna Taylor had been difficult enough, so I developed ForBreonna.com to be a simple, one-click/tap way to demand justice on her behalf.
And if you’re too busy to Call, Email, or Tweet, you can Schedule a reminder.
I also created @forbreonna to accompany the website. A color-coordinated central hub to inspire people, to not only share, but to ultimately click the link in the bio.
On Monday, July 6, 2020, I launched ForBreonna.com and @forbreonna. In less than two weeks, the IG account garnered 18K followers, while the website met over 115,000 unique visitors.
These numbers (and countless Direct Messages) proved that I wasn’t alone. So many people wanted to fight for Breonna Taylor, but needed a more streamlined way.
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On Thursday, July 23, 2020, me and a friend hosted “An Interactive Hour of Action.” We invited people to join us during their lunch hour or “doctor’s appointment,” to demand justice together. Over 600 people (between Zoom and IG Live) sent emails and tweets to/at the designated Kentucky officials. In less than 30 minutes, #ForBreonna became the #7 Trending Topic on Twitter.
As of December 16, 2020, @forbreonna has reached over 41K followers and ForBreonna.com has amassed 214,408 unique visitors.
The response to this project has made me cautiously optimistic that justice will be served.