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UGG
Treadlite
If you ever run into a situation where your client doesn’t have product in stock for the shoot, travel to Hawaii, find a guy named Rusty, and ask him to create your product. Still amazed at his ability to 3-dimensionally create texture. Thanks, Rusty!
Where it lived: In-store displays, digital banners, Instagram, Twitter/X, Facebook, YouTube Pre-roll
Credits:
Creatives: Jelani Curtis and Stephen Reidmiller
CD: James Bray
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